Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.
KIO Networks, a leading digital infrastructure provider with assets in Mexico, Central America and the Caribbean, will broaden I Squared Capital’s digital infrastructure. To date, I Square Digital has deployed over $3 billion across six investments with assets in 41 countries.
Cloud contact center vendor Genesys announced a $580 million funding round, its first since a $900 million raise in 2016. The deal was led by Salesforce Ventures, which is rather interesting when you think about it. The deal values Genesys at $21 billion.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.