Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.
KIO Networks, a leading digital infrastructure provider with assets in Mexico, Central America and the Caribbean, will broaden I Squared Capital’s digital infrastructure. To date, I Square Digital has deployed over $3 billion across six investments with assets in 41 countries.
Cloud contact center vendor Genesys announced a $580 million funding round, its first since a $900 million raise in 2016. The deal was led by Salesforce Ventures, which is rather interesting when you think about it. The deal values Genesys at $21 billion.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.