Lytics Offers Customer Data Infrastructure as a Component

“Composable CDP” means different things depending on what the speaker is trying to sell. Case in point: self-proclaimed “composable CDP” Lytics just released Conductor, a single component that includes data connection and unification services which others might sell separately.  Lytics has only two other components: Cloud Connect, a reverse ETL solution, and Decision Engine, which does data activation and personalization.