Data collection tool Snowflake has launched an attribution modeling solution to measure ad campaign results.  Wait, you say: attribution calculations are complicated and data collection is just the first step.  True enough.  Snowflake’s contribution is to put the data in a suitable format and push it into Snowflake, where the analytical work will take place.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.