B2B data provider Madison Logic is starting the year with a new parent: private equity firm BC Partner last week bought a majority stake from previous owner Clarion Capital Partners for a reported $750 million. Clarion bought Madison Logic in 2016 for an undisclosed amount.
Welcome to 2023, Dear Reader. This eMarketer study highlights the end of some trends that seemed eternal: Google is losing search share and Amazon’s share of ecommerce growth has stalled. The action is shifting to retail media and connected TV. Adjust your expectations accordingly.
Digital asset management vendor Bynder also swapped parents last month. Private equity investor Thomas H. Lee Partners bought a majority stake in the company, including the portion owned by Insight Partners. The deal is said to value Bynder at $600 million.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.