B2B data provider Madison Logic is starting the year with a new parent: private equity firm BC Partner last week bought a majority stake from previous owner Clarion Capital Partners for a reported $750 million. Clarion bought Madison Logic in 2016 for an undisclosed amount.
Welcome to 2023, Dear Reader. This eMarketer study highlights the end of some trends that seemed eternal: Google is losing search share and Amazon’s share of ecommerce growth has stalled. The action is shifting to retail media and connected TV. Adjust your expectations accordingly.
Digital asset management vendor Bynder also swapped parents last month. Private equity investor Thomas H. Lee Partners bought a majority stake in the company, including the portion owned by Insight Partners. The deal is said to value Bynder at $600 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.