Don’t ask why, but we have three items related to product-led growth today, Dear Reader.  First is the launch of Loops.ai, whose “no-code solution plugs into data sources and automatically runs thousands of proprietary analyses and ML models that examine millions of data points to reveal exactly what product and growth teams need to know.”  They use “causal influence methodology” and $14 million in seed funding to make it happen.

Finally we have Heap, a digital analytics provider that traces the paths users take through digital products.  They just released Journeys, which they say is “the only tool that combines visual mapping with data science and session replay.”  That particular combination may indeed be unique but only an industry expert could say for sure.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.