Next up is MadKudu, which has offered automated lead scoring since 2014 and more recently focused on analyzing product usage data to find sales opportunities. They just raised $18 million, neatly tripling their previous $9 million in funding. Kudu is an African antelope species. I don’t know why he’s mad.
Don’t ask why, but we have three items related to product-led growth today, Dear Reader. First is the launch of Loops.ai, whose “no-code solution plugs into data sources and automatically runs thousands of proprietary analyses and ML models that examine millions of data points to reveal exactly what product and growth teams need to know.” They use “causal influence methodology” and $14 million in seed funding to make it happen.
Finally we have Heap, a digital analytics provider that traces the paths users take through digital products. They just released Journeys, which they say is “the only tool that combines visual mapping with data science and session replay.” That particular combination may indeed be unique but only an industry expert could say for sure.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.