It seems like most big retailers have plans to sell digital ads on their Websites, apps, and in-store displays.  It’s a nice incremental revenue stream and levels the playing field a bit vs. Amazon.  Walmart has now taken the logical next step, announcing a deal to let The Trade Desk use its shopper data to target ads outside of Walmart properties.  Do I spy a privacy issue?

It seems that Walmart and Mai both have the right idea.  Poor targeting and escaping the walled gardens are digital marketers’ top two concerns, according to this Criteo survey.  Also download to learn whether consumers worry most about fake news, privacy, or online scams.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.