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MailChimp Adds Online Storefront

MailChimp, which has already expanded beyond email into marketing automation, is now adding an online storefront and appointment-booking. A free-ish version of the storefront has no monthly fee, although users pay 2% of revenues. Or, users can pay $10 or $29 per month in exchange for lower transaction rates.

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MessageBird Raises $1 Billion, Pays $600 Million for SparkPost, and Buys Hull CDP

April 29, 2021

Omni-channel messaging platform MessageBird announced a $600 million acquisition of email optimization platform SparkPost, $1 billion Series C extension (from the previous $200 million), and entry to the U.S. market. We also just learned that MessageBird bought the Hull.io CDP at the end of March, along with video platform 24sessions. The deals strengthen MessageBird’s competitive position against Twilio, which you will recall bought the Segment CDP last year.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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