Mailchimp Buys Small Business Publisher Courier Media

Just after we finished scratching our head over Salesforce’s acquisition of The CMO Club, email giant Mailchimp announced it had bought Courier Media, a London-based publisher whose main product is a 100,000-circulation print magazine for small-business people (not small business-people). So, martech vendors owning media organizations is apparently now a Thing. Let’s interpret it as vendors ensuring they can reach their audiences without relying third party data.