Speaking of good looks, MailChimp has added a unified interface and repositioned itself as an all-in-one marketing platform. Users get email, landing pages, display ads, social posting, audience management, content creation, smart recommendations, and more. Pricing starts at $199 per month if I read their Web page correctly.
Yikes! We have enough news today to last the rest of the week. Let’s start with Adobe’s enhancements to its Magento Commerce platform, including Amazon stores, Google ad campaigns, integration with Adobe Analytics, streamlined content creation, improved inventory management, and more. These were announced at Magento’s imagine 2019 conference in Las Vegas.
Sprout Social earns an obviousness stripe for reporting that Facebook is the most popular social channel. They get two more stripes for finding that social posts with discounts are most likely to encourage shopping while entertaining posts are most likely to be shared. Less obvious: despite all the bad publicity, nearly 45% of consumers have increased social media usage in the past six months.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.