Mailchimp has been buying its tech recently. Its latest purchase is Chatitive, a two-way SMS marketing platform. Other recent acquisitions have included Reaction Commerce and LemonStand (ecommerce), Sawa (automated design), BigTeam (surveys), and Inspector 6 (content analysis).
The News Gods have been busy elsewhere this past week but they did stop by yesterday with a few gifts. First we have a new loyalty management system from Salesforce, complete with tiered membership, rewards points, and redemptions. It’s a rare Salesforce product that was built in-house.
CDP and audience management platform Omeda also has an acquisition: the subscription fulfillment business of ESP Computer Services. This is just about adding customers, since Omeda will migrate ESP’s clients onto its own systems. Omeda also purchased the subscription operation of Hallmark Data Systems back in 2016.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.