Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks.
LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends and notes in order to help tech marketers maximize their performance and outreach. In the APAC region specifically 1911 decision-makers took part in the study, with a separate report for India.
Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.