Did someone mention email? Nearly half (47%) of respondents to a survey from GetResponse and SmartInsights rated email effectiveness as good or excellent, considerably ahead of any other channel. Yet just 17% do anything more than basic segmentation, 60% don’t test anything, and 53% do no segmentation at all. So there’s great room for improvement.
Let’s go full tin-foil-hat paranoid today. We’ll start with news that GDPR will make cybercrime easier because security researchers won’t have access to domain owner information on the Whois database. An unintended side effect – or is it?
In a move that seems to be somewhat GDPR related, Lithium announced it is shutting down its Klout social media influence scoring platform. The main reason is that Klout is no longer relevant to Lithiuum’s social media management business, although GDPR’s consent requirements may have hastened things a bit.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.