We all know that retailers face massive change, but sometimes don’t recognize how aggressively many are responding. This study from BRP Consulting found that 51% now offer same day delivery, up from just 16% a year ago. About one-quarter have other advanced capabilities such as promotions based on real time events and identifying customers within the store. Lots of other interesting information.
It’s pretty small potatoes when an existing vendor adds a single new feature.
I wish I had something about BlueVenn or Blueshift but we’ll have to settle for people talking themselves blue in the face. Tech marketing agency 10Fold found that 23% of tech marketing departments generate content daily and another 9% do it hourly. Half are generating at least six times more content than last year. No word on whether that increased volume has generated better results.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.