Malaysia’s government and government-linked investment companies (GLICs) will invest US$211M (RM1 billion) in additional funds to match private funds in supporting local start-ups and encourage technopreneurs. Malaysia ranked 20th in the world based on the report of The Global Startup Ecosystem 2023, valuing the Malaysian start-up ecosystem at US$46 billion (RM208.08 billion) for the first half of 2020 to 2022.
Telecommunication firms – South Korea-based SK Telecom, Germany-based Deutsche Telekom, Abu Dhabi-based e& and Singapore-based Singtel – have on Thursday announced that they formed the Global Telco AI Alliance to create a new customer experience and make a difference in the lives of global citizens using artificial intelligence (AI) technology.
Reports of DMP’s death may be exaggerated. This Piano report finds that 53% of publishers are still using a stand-alone DMP to activate customer data, compared with just 36% using a CDP for the purpose. Behavioral data is the most common basis for segmentation (82%), followed by demographics (77%) and context (64%). Download for even juicier details.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.