Ministry of Science, Technology and Innovation (MOSTI) in Malaysia, through Cradle Fund Sdn. Bhd. (Cradle), has launched a series of micro- conferences, MYStartup NXT, as part of the efforts to create an inclusive, impactful and sustainable startup ecosystem in Malaysia.
Mortar AI’s most recent version of its SaaS marketing automation platform incorporates features to help small to mid-sized agencies provide clients with AI-driven, automated campaigns that focus on first-party data and can help address challenges related to privacy compliance. The platform uses technology from Microsoft, Adform and LiveRamp and runs on Microsoft’s Azure.
Stripe and WhatsApp have partnered to enable Singapore businesses to accept payments in WhatsApp chats. With Stripe Connect and Stripe Checkout integrated into WhatsApp, Singapore customers and businesses can buy and sell directly in the Meta-owned messaging app using credit cards, debit cards and Singapore’s real-time payment system PayNow.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.