AirAsia Group has rebranded the group holding company to Capital A. The name change reflects the Group’s new core business strategy as an investment holding company with a portfolio of synergistic travel and lifestyle businesses, which have rapidly transformed the AirAsia brand into much more than just an airline. The group aims to transform from an airline into a one-stop digital travel and lifestyle services group.
If there’s a third bit of CDP news today, I missed it. So I’ll give you this Emplifi survey reminding you the customer experience is really important. It’s a familiar song but bears repeating: more than half of consumers would pay more than 5% extra for outstanding CX, and poor CX effectively ties with poor product as a reason to leave a brand. I shouldn’t be surprised that more people want to communicate with brands through social media (22%) than email (19%) or telephone (16%), but I was.
GrowSari, a local B2B platform in the Philippines aimed at serving local mom-and-pop stores in the country, has announced that it has signed a definitive agreement with global investment firm KKR where KKR will be investing US$45 million to GrowSari to support its national expansion, as well as strengthen its financial service capabilities.
Digital transformation is so 2021. This Salesforce study finds security and privacy have replaced transformation as the top priority of IT managers. Simplicity is also in style: more plan to consolidate their tech stack (34%) than to add new vendors (11%). Nearly three-quarters (72%) use no-code/low technology, including 50% of marketing departments.