Malaysia’s AirAsia Group rebrands to Capital A to reflect new biz strategy

AirAsia Group has rebranded the group holding company to Capital A. The name change reflects the Group’s new core business strategy as an investment holding company with a portfolio of synergistic travel and lifestyle businesses, which have rapidly transformed the AirAsia brand into much more than just an airline. The group aims to transform from an airline into a one-stop digital travel and lifestyle services group.