Malaysia’s Martech startup Involve Asia scores $10M funding from Bintang Capital

Malaysia-based marketing technology startup Involve Asia has announced raising $10 million in an investment round led by Bintang Capital Partners.  The fresh funding will be used to support Involve Asia’s expansion across Southeast Asia and Australasia, as well as the development of a new product suite to cater to increasing digital market needs of customers.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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