The Malaysia Digital Economy Corp (MDEC) announced that it is targeting RM1 billion (US$230 million) in investment opportunities from nine sectors by 2025. The nine sectors are Digital Tourism, Digital Content, Digital Finance, Digital Health, Digital Cities, Digital Services, Digital Agriculture, Digital Trade, and the Islamic Digital Economy.
Grab, Southeast Asia’s leading superapp, has announced new in-app travel innovations and partnerships to give travelers a safe, seamless and hyperlocal experience as Southeast Asia embraces a travel comeback.
Third-party cookie deprecation lets Google please privacy advocates while harming competitors. Lest the competitive benefits become too clear, the company is eager to show that advertisers can get acceptable results from alternatives like contextual targeting, interest-based cohorts, and publishers’ first-party data. It just released a test concluding exactly that: ad campaigns without third party cookies performed only a little worse than those using cookies. (Details here.) They mention but don’t stress that the test doesn’t consider lost measurement or retargeting.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)