The Malaysia Digital Economy Corp (MDEC) announced that it is targeting RM1 billion (US$230 million) in investment opportunities from nine sectors by 2025. The nine sectors are Digital Tourism, Digital Content, Digital Finance, Digital Health, Digital Cities, Digital Services, Digital Agriculture, Digital Trade, and the Islamic Digital Economy.
Grab, Southeast Asia’s leading superapp, has announced new in-app travel innovations and partnerships to give travelers a safe, seamless and hyperlocal experience as Southeast Asia embraces a travel comeback.
Third-party cookie deprecation lets Google please privacy advocates while harming competitors. Lest the competitive benefits become too clear, the company is eager to show that advertisers can get acceptable results from alternatives like contextual targeting, interest-based cohorts, and publishers’ first-party data. It just released a test concluding exactly that: ad campaigns without third party cookies performed only a little worse than those using cookies. (Details here.) They mention but don’t stress that the test doesn’t consider lost measurement or retargeting.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.