Enough frivolity. Industry-specific (vertical) martech is a way for small vendors to grow in the shadow of big ones. Malou, a marketing system for restaurants, has just baked itself a $10 million funding round. (Apparently the real figure is €10 million but whoever wrote the press release thought Americans couldn’t handle it. Did I mention Malou is French?) They serve over 2,000 restaurants across twelve countries.
This 64-page behemoth from MarketingOps covers nothing but. Fun fact: integration (80%) is by far the most common system selection criteria; next come price at 48% and scalability/growth potential at 47%. Lots more on organization, responsibilities, tools, and professional backgrounds. Oddly, they left out team cheers: I vote for MOPS, MOPS, We’re the Tops.
Pew Research is among the most reliable sources of information about news consumption, but even they sometimes bury the lead (or “lede” if you collect Social Security). Most chatter about this report on news sources was about the fact that Facebook is the most-used social channel for news, despite Meta’s attempts to downplay its role. But I prefer to note that more U.S. adults often get their news from news websites and apps (29%) than search (27%), social media (19%), or, heaven forbid, podcasts (9%).
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.