Enough frivolity. Industry-specific (vertical) martech is a way for small vendors to grow in the shadow of big ones. Malou, a marketing system for restaurants, has just baked itself a $10 million funding round. (Apparently the real figure is €10 million but whoever wrote the press release thought Americans couldn’t handle it. Did I mention Malou is French?) They serve over 2,000 restaurants across twelve countries.
This 64-page behemoth from MarketingOps covers nothing but. Fun fact: integration (80%) is by far the most common system selection criteria; next come price at 48% and scalability/growth potential at 47%. Lots more on organization, responsibilities, tools, and professional backgrounds. Oddly, they left out team cheers: I vote for MOPS, MOPS, We’re the Tops.
Pew Research is among the most reliable sources of information about news consumption, but even they sometimes bury the lead (or “lede” if you collect Social Security). Most chatter about this report on news sources was about the fact that Facebook is the most-used social channel for news, despite Meta’s attempts to downplay its role. But I prefer to note that more U.S. adults often get their news from news websites and apps (29%) than search (27%), social media (19%), or, heaven forbid, podcasts (9%).
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.