Managers Overestimate Data Capabilities: Talend Report

Sticking with false assumptions, this Talend survey finds that managers are consistently more confident of their company’s data abilities than operational data workers. A random example: 46% of managers think their organization is always in control of its data but just 28% of operational workers agree.

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VideoAmp Buys IronGrid Data Services to Enhance TV Viewer Data

July 18, 2019

Barking up the same tree, TV ad buying and measurement vendor VideoAmp has acquired IronGrid Data Services, which provides access to “secure, anonymized, and privacy-complaint” TV viewership data from video program providers and connected TVs. VideoAmp will use this as part of a new data division that aggregates data from set-top boxes and automated content recognition to provide segmentation and viewership data.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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