Sticking with false assumptions, this Talend survey finds that managers are consistently more confident of their company’s data abilities than operational data workers. A random example: 46% of managers think their organization is always in control of its data but just 28% of operational workers agree.
Much of the U.S. is baking in a heat wave, so we’ll save energy by making today’s newsletter exceptionally brief. Item 1: outdoor media agency Adquick has launched a cost-per-engagement model for outdoor advertising – something that has traditionally been as unmeasurable as it gets. Advertisers pay for responses to SMS codes shown in the ad.
Barking up the same tree, TV ad buying and measurement vendor VideoAmp has acquired IronGrid Data Services, which provides access to “secure, anonymized, and privacy-complaint” TV viewership data from video program providers and connected TVs. VideoAmp will use this as part of a new data division that aggregates data from set-top boxes and automated content recognition to provide segmentation and viewership data.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.