Next up, retail-oriented CDP vendor Manthan has added a new product recommendation engine. It works at the individual level and supports use cases including cross-sell. Churn reduction, and preferred channel identification.
Segment has a pair of announcements today. First is a Privacy Portal that automatically detects personal information and lets users restrict its distribution. Second is Functions, which lets users add custom data integrations with a few lines of code.
Luminoso uses AI to convert unstructured text data such as surveys and product reviews into business insights. They don’t have a funding announcement today but did just release Daylight Express, a low-cost, quick-deployment system that draws on the company’s past experience to deploy new clients without extensive custom training of the AI.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.