Finally, cross-channel personalization, campaign management, and CDP vendor Manthan has expanded its real-time journey management, testing, and notification features. It can also match device IDs to offline consumer identities. ‘Nuff said.
The News Gods remain on holiday but we can always talk about blockchain. Comcast announced plans for an early 2019 test of its Blockgraph project, which lets addressable TV media companies and advertisers use blockchain-secured encrypted data to target ads without sharing personal data. It doesn’t give any more control to consumers but does limit how widely their information is spread.
Here’s yet another study on the topic, from research agency Corinium Digital. Respondents were lower down in their organizations and perhaps had a more hands-on view. Fifty percent said they’re looking to build or buy a unified platform to assemble analytical data. A frightening 69% said data quality problems make them less than fully confident in their current analytical results. Weird graphics in this one.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.