News

Manthan Updates Its Customer Data Platform for Retailers

Manthan calls itself a retail analytics firm but actually does much more: it assembles unified customer data, creates predictive models, and executes targeted campaigns. They also offer analytics for merchandising, supplier collaboration, store operations, financial management and human resources. Manthan has just upgraded their Customer360 customer analytics solution, which they (accurately) describe as a customer data platform. Oh, they separately announced a voice-based conversational interface for business analytics. AI-powered, of course.

More News

Next Article

Deloitte Digital Buys Web Decisions to Expand Customer Management Skills

May 3, 2017

One of the trends we keep an eye on is tech consultancies adding expertise in data-driven marketing. Deloitte has connected another dot by purchasing the assets of Web Decisions, a Greensboro, NC-based firm providing data management and marketing services. It will enhance Deloitte Digital’s “Customer Experience Value” offering, cleverly abbreviated as CXv, which Deloitte describes as “a new model for a new age – a creative digital consultancy.” I’m excited.

CDPI Newsletter
Previous Article

Marketing Reporting Vendor TapClicks Buys Raven Tools

May 1, 2017

TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.

CDPI Newsletter
Featured Article

Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

CDPI Newsletter