One of the trends we keep an eye on is tech consultancies adding expertise in data-driven marketing. Deloitte has connected another dot by purchasing the assets of Web Decisions, a Greensboro, NC-based firm providing data management and marketing services. It will enhance Deloitte Digital’s “Customer Experience Value” offering, cleverly abbreviated as CXv, which Deloitte describes as “a new model for a new age – a creative digital consultancy.” I’m excited.

TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.