News

Manthan’s Customer360 Adds Smarter Targeting and Better Security

Manthan bills itself as “the global leader in analytics and big data”, which may come as a surprise to a few folks like IBM and SAS. And its current announcement of tighter integration with the NCR AMS offer management solution, isn’t exactly earth shattering. But Manthan does create a unified customer view to support its advanced analytics, and machine-learning-based recommendations. So it’s definitely relevant to customer data platform issues if you’re in retail.

More News

Next Article

Shocker! IT Departments’ Highest Priority Isn’t Marketing

December 5, 2016

Marketers may think that they and their systems are the center of the business universe but the rest of the world doesn’t necessarily agree. When Computerworld asked IT managers to describe their single most important technology project, marketing technology ranked a dismal 20th of 28 categories. The list was headed by security, legacy system modernization and on-premise software. Slightly better news is that “customer satisfaction/experience” ranked just behind productivity and security as the project goal. But it’s a safe bet that IT defines customer experience as more than better marketing.

CDPI Newsletter
Previous Article

Valassis and Lityx Cooperate to Improve Media Optimization

December 1, 2016

Finding three machine learning stories in one day is pretty easy, so don’t be impressed. Here’s news that predictive analytics vendor Lityx (not to be confused with customer data platform vendor Lytics) has integrated its system with Valassis, which mostly delivers coupons through print and online media. The deal will apply Lityx’s analytics to Valassis’ massive customer databases to better target and optimize Valassis marketing campaigns. As one does.

CDPI Newsletter
Featured Article

Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

CDPI Newsletter