Many Consumers Want Personalized Offers But Wouldn’t Trade Personal Data: Boxever Survey

On more traveled turf, this UK consumer survey from travel CDP Boxer found that 78% are frustrated when they get irrelevant messages, 67% would shop elsewhere after poor personalization, and 67% want personalized communications. But just 46% are willing to share personal data to get relevant personalized message in return. Not sure how the others think that’s going to happen.