B2C CDP and personalization tool WebTrekk was bought last April by marketing system mash-up Mapp. The two have just announced “Mapp Intelligence powered by Webtrekk” which will use Webtrekk’s AI and unified profiles for analytics, personalization, and remarketing campaigns.
You may have noticed we’re covering more CDP vendor news, Dear Reader. If you didn’t notice, I’ve just helpfully pointed it out. Today’s item is a new cohort analysis feature from AgilOne. They also released an enhanced segment builder.
When it comes to obvious, nothing beats news that social media is rife with fraud. But you might still be surprised that Arkose Labs found more than half of all social media logins are fraudulent as are 25% of new account applications. It may explain last week’s non-obvious report that online and offline social conversations are not correlated.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.