Mapp Digital Adds Integrated Customer Database as Mapp CDP

Mapp Digital has added an integrated customer database to Mapp Cloud suite, which delivers email, mobile, Web, social, and advertising messages plus analytics. Mapp tools are based on components from Blue Hornet and Teradata Marketing Applications. Mapp calls the new offering a Customer Data Platform but it’s not clear it meets the CDP requirement for giving external marketing systems easy access to its data.