Mapp Digital has added an integrated customer database to Mapp Cloud suite, which delivers email, mobile, Web, social, and advertising messages plus analytics. Mapp tools are based on components from Blue Hornet and Teradata Marketing Applications. Mapp calls the new offering a Customer Data Platform but it’s not clear it meets the CDP requirement for giving external marketing systems easy access to its data.
Data quality vendor Validity has purchased BriteVerify, which verifies email addresses in real time. Over 500 million per month, in fact. It’s Validity’s second acquisition this year, following their purchase of CRMfusion in April.
Meanwhile, a survey sponsored by business-user-oriented data quality tool Paxata found the share of companies with more than 60% of their data in a data lake is expected to nearly double in the next twelve months, from 24% to 42%. Other tidbits: just 15% of organizations have a fully mature data quality process; 72% work with only or mostly structured data; and 37% of data comes from external sources.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.