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Mapp Marketing Platform Calls Itself a CDP, Calls Marketers Sheep

It’s another brutally slow news day, so I’m reduced to reporting that Mapp, the private equity-owned mashup of Blue Hornet email and several marketing products once owned by Teradata, has rebranded itself by calling marketers “sheep”. So clever. Mapp says it’s a “native CDP”, which seems to mean it has a unified customer database. It’s not clear that Mapp also meets the CDP requirement of easily sharing data with external products.

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Arm Combines Treasure Data CDP with Pelion IoT for Real Time Retail Experience

January 11, 2019

When Arm Holdings purchased the Treasure Data CDP last year, they said they would use it to combine Internet of Things data with conventional customer data. Sure enough, Arm has released a retail solution that integrates Treasure Data with Arm’s Pelion IoT device management platform. The solution will make it easier to to target individual-level messages in real time. It will also feed Reflexis ONE, an Arm partner that recommends real-time actions to store associates.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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