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Mapp Marketing Platform Calls Itself a CDP, Calls Marketers Sheep

It’s another brutally slow news day, so I’m reduced to reporting that Mapp, the private equity-owned mashup of Blue Hornet email and several marketing products once owned by Teradata, has rebranded itself by calling marketers “sheep”. So clever. Mapp says it’s a “native CDP”, which seems to mean it has a unified customer database. It’s not clear that Mapp also meets the CDP requirement of easily sharing data with external products.

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Arm Combines Treasure Data CDP with Pelion IoT for Real Time Retail Experience

January 11, 2019

When Arm Holdings purchased the Treasure Data CDP last year, they said they would use it to combine Internet of Things data with conventional customer data. Sure enough, Arm has released a retail solution that integrates Treasure Data with Arm’s Pelion IoT device management platform. The solution will make it easier to to target individual-level messages in real time. It will also feed Reflexis ONE, an Arm partner that recommends real-time actions to store associates.

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Salesforce Launches Industry-Specific AI Capabilities

September 10, 2024

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.

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