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Mappedin Integrates Indoor Maps with Apple Mobile Apps

Indoor mapping is one of the most intriguing location-related applications. Mappedin helps retailers build maps of their locations and use them to create “digital wayfinding experiences” on mobile apps. They’ve just announced an integration to make their applications available on Apple mobile devices and, not-so-incidentally, provide property owners with data on user behaviors.

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Amperity Reveals Its Customer Data Platform

September 14, 2017

Amperity, which has been in not-very-quiet stealth mode for over a year, has formally unveiled its “intelligent customer data platform”. As you’d expect, it builds unified customer databases using machine learning and a large-scale distributed data architecture on Microsoft Azure. The big innovation appears to be probabilistic rating of the matches found by its identity resolution engine, so customers take use tighter or looser standards depending on how important it is in a particular situation to be certain that matches are correct. The company raised $9 million in February 2016.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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