Pablo Navarro, operating partner, and Alejandro Echavarria, managing partner, co-founded the venture capital Marathon firm in 2020 with Leon Papu to focus on early-stage, business-to-business startups in emerging markets. Their plan is to fund about 20 companies in fintech, SaaS and marketplaces.
ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM. The rationale behind the deal is to help ShowHeroes Group bring its solution to the US and Latin American markets. The deal price is just under eight figures, although ShowHeroes declined to share the exact amount.
Egyptian startup SplendApp, a software-as-a-service (SaaS) platform that allows users to easily develop iOS and Android mobile applications in only 48 hours, has raised a six-figure US dollar pre-seed funding round to build out its platform and expand internationally.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.