Let’s talk about talking. Call analytics vendor Marchex has released a variety of AI-powered features that interpret phone conversations. Applications include identifying consumer intent, predicting churn, and evaluating salesperson performance.
The CDP industry continued its rapid growth and even more rapid evolution, according to the latest semi-annual Industry Update from the CDP Institute. Record funding, expansion outside the U.S., and a new class of “operational” CDP vendors were just part of the excitement. You can imagine the rest or download the report.
SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP although it might qualify.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.