Marchex Adds AI-Powered Phone Conversation Analytics

Let’s talk about talking. Call analytics vendor Marchex has released a variety of AI-powered features that interpret phone conversations. Applications include identifying consumer intent, predicting churn, and evaluating salesperson performance.

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SugarCRM Builds Unified Data Platform with Applications on Top

August 2, 2019

SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP although it might qualify.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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