Marchex Integration Hub Expands Access to Phone Call Analytics

Marchex, which uses AI to analyze telephone conversations as they happen, has added a new integration hub to give other systems access to its technology.  Platform integrations are now available for Twilio, RingCentral, Five9, Telnyx, and Amazon S3.  The company also supports data integrations with systems including Salesforce Sales Cloud, Google Marketing Platform, and Adobe Experience Cloud.

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Datafold Raises $20 Million to Prevent Data Problems Before They Happen

November 10, 2021

I’m not sure that “data reliability” is a distinct software category from, say, data pipelines, data quality, and data observability. Still, Monte Carlo used it a year ago and now there’s Datafold, which checks the impact of system changes on data quality before rather than after they go into production.  They just raised a $20 million Series A.  Related: Anomalo recently raised $33 million for automated data quality analysist and Cascade Labs raised $5.3 million for no-code data workflows.

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Scarf Down This Three-Pack of Ad Measurement Items

November 9, 2021

Here’s a little bundle of ad measurement news, if you’re into that sort of thing. (We won’t judge.) Omnicom Media Group is organizing an industry-wide initiative to set standards for connected TV (CTV) ad inventory, identity and fraud protection practices. The Association of National Advertisers plans to test a cross-media measurement system from VideoAmp.  And mobile marketing analytics vendor Adjust can now relate app conversions and post-install events to CTV ad campaigns.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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