Marchex, which uses AI to analyze telephone conversations as they happen, has added a new integration hub to give other systems access to its technology. Platform integrations are now available for Twilio, RingCentral, Five9, Telnyx, and Amazon S3. The company also supports data integrations with systems including Salesforce Sales Cloud, Google Marketing Platform, and Adobe Experience Cloud.
I’m not sure that “data reliability” is a distinct software category from, say, data pipelines, data quality, and data observability. Still, Monte Carlo used it a year ago and now there’s Datafold, which checks the impact of system changes on data quality before rather than after they go into production. They just raised a $20 million Series A. Related: Anomalo recently raised $33 million for automated data quality analysist and Cascade Labs raised $5.3 million for no-code data workflows.
Here’s a little bundle of ad measurement news, if you’re into that sort of thing. (We won’t judge.) Omnicom Media Group is organizing an industry-wide initiative to set standards for connected TV (CTV) ad inventory, identity and fraud protection practices. The Association of National Advertisers plans to test a cross-media measurement system from VideoAmp. And mobile marketing analytics vendor Adjust can now relate app conversions and post-install events to CTV ad campaigns.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.