The market for augmented reality and virtual reality apps will grow more than 74% per year through 2020, according to research from Technavio. I expect marketers to combine these technologies with data to give customers a “personal reality” that is much nicer than the real world. And to sell them stuff.
Audience measurement giant Nielsen is acquiring Gracenote, which provides metadata (i.e., descriptions and tags) about TV shows, movies, music, and other content to program guides on TVs, connected devices, in-car entertainment systems, and online services. Nielsen’s announcement says it will tie the data into its audience measurement framework, enabling marketers to better target customers and optimize campaigns in real time. In other words, this is about adding still more information to customer profiles.
You probably weren’t worried about running out of places to advertise.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.