Sticking with investment news, marketing information management platform Market Logic announced a €45 million ($50 million) investment by GENUI and Summit Partners. The firm had taken less than $2 million previously. Market Logic lets companies access structured and unstructured information about customers, competitors, and market activity. Lots of fancy cognitive computing, natural language processing, and machine learning happening here.
Marketing automation is so 2012. Today’s hot category is customer experience orchestration. The latest entry is Sydney-based PASCAL51, which has just announced $250,000 in seed capital and plans for a beta program. What’s impressive is that so little capital can fund a system that “ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action”. One enabler is using open source technologies including Kafka, Spark and Hadoop.
Stepping back still further: strategy consultants Bain & Company have concluded that business management itself is undergoing a radical transition.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.