Any shred of normalcy is worth grabbing right now. So here are some characteristically interesting but mainstream predictions from Gartner about marketing priorities for 2021. Unified customer experience, anyone?
Or imagine you’re red-hot virtual events startup Hopin, with a $2.1 billion valuation, and you want to upgrade your live video streaming tech by buying StreamYard. A $250 million price is no object even though you bought social networking app Topia a few weeks ago. Sure it’s a bubble, but wheeee!
This Aberdeen report provides more mental comfort food. They found that companies who do a better job of unifying their customer data have better business results. Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.