Marketers Aim to Unify CX Across Channels, Journey Stages, and Physical/Digital Boundaries: Gartner Report

Any shred of normalcy is worth grabbing right now.  So here are some characteristically interesting but mainstream predictions from Gartner about marketing priorities for 2021.  Unified customer experience, anyone?

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Companies with Unified Customer Data Get Better Business Results: Aberdeen Study

January 8, 2021

This Aberdeen report provides more mental comfort food.  They found that companies who do a better job of unifying their customer data have better business results.   Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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