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Marketers Aim to Unify CX Across Channels, Journey Stages, and Physical/Digital Boundaries: Gartner Report

Any shred of normalcy is worth grabbing right now.  So here are some characteristically interesting but mainstream predictions from Gartner about marketing priorities for 2021.  Unified customer experience, anyone?

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Companies with Unified Customer Data Get Better Business Results: Aberdeen Study

January 8, 2021

This Aberdeen report provides more mental comfort food.  They found that companies who do a better job of unifying their customer data have better business results.   Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.

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Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

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