Marketers are Overworked and Use Lots of Apps: Airtable Report

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The Boss said his arm was too sore to write today, which seems weird but lets me share this Airtable study which found that most marketers are overworked, half spend at least 30% of their time on manual tasks, and 60% of teams use more than twenty tools on a regular basis. Incidentally, Kintone disagrees: they say the average office worker actually uses 35 apps and switches among them at least 1,100 times each day.

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