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Marketers are Overworked and Use Lots of Apps: Airtable Report

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The Boss said his arm was too sore to write today, which seems weird but lets me share this Airtable study which found that most marketers are overworked, half spend at least 30% of their time on manual tasks, and 60% of teams use more than twenty tools on a regular basis. Incidentally, Kintone disagrees: they say the average office worker actually uses 35 apps and switches among them at least 1,100 times each day.

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52% of companies in Latin America believe that SEO is not fundamental for organizations

November 4, 2021

WeAreContent, a leading company in multimedia content creation and effective content strategies with SEO techniques, presented last month through the virtual event with partners of the IAB Colombia, the results of the SEO Latin America 2021 digital study. One of the conclusions found that that there is a clear lack of knowledge in the marketing areas of organizations and also in their digital areas. Only 57% of the digital areas of organizations consider SEO to be fundamental and 43% do not see it as an essential tool surprise the community.

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