Marketers are Overworked and Use Lots of Apps: Airtable Report

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The Boss said his arm was too sore to write today, which seems weird but lets me share this Airtable study which found that most marketers are overworked, half spend at least 30% of their time on manual tasks, and 60% of teams use more than twenty tools on a regular basis. Incidentally, Kintone disagrees: they say the average office worker actually uses 35 apps and switches among them at least 1,100 times each day.

WeAreContent, a leading company in multimedia content creation and effective content strategies with SEO techniques, presented last month through the virtual event with partners of the IAB Colombia, the results of the SEO Latin America 2021 digital study. One of the conclusions found that that there is a clear lack of knowledge in the marketing areas of organizations and also in their digital areas. Only 57% of the digital areas of organizations consider SEO to be fundamental and 43% do not see it as an essential tool surprise the community.

CDPI Emerging Markets

It’s tough to top this Tricentis report that software testing slows down delivery but improves quality. But never underestimate the pros at Forrester Consulting: when Emplify hired them to research social commerce, they discovered its main goal is to generate revenue. Not only that, but social commerce is growing quickly. My hat is off.

CDPI Newsletter

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.

CDPI Newsletter

CDP Institute

News

Marketers are Overworked and Use Lots of Apps: Airtable Report

More News

52% of companies in Latin America believe that SEO is not fundamental for organizations

Main Goal of Social Commerce is Revenue: Emplify Study

TikTok Ban Set to Become Law