Marketers Are Using AI Without Confidence: MiQ and Censuswide
In a global survey from MiQ and Censuswide of 3,169 agency and brand marketers, 66% report using AI tools on most or all of their projects, but only 49% call themselves “fully confident” in their knowledge of the tech. The most common reasons for the lack of confidence are brands/clients that don’t allow data sharing with AI tools (42%) and users not having proper training (38%). More senior marketers (49%) than junior marketers (36%) feel confident in their teams’ ability to optimize performance.