Will tighter privacy regulation force companies to focus more on their existing customers? Separate reports from customer journey management vendors Kitewheel and Pointillist both show high growth in the field. Less reassuring for marketers: journey management is more often controlled by customer experience departments than marketing.
TV advertising “has lacked the ability to deliver people-based addressability and measurement across channels” says the gazillionth press release promising the “first” solution to this problem. Still, you might want to know that identity platform LiveRamp has purchased DataPlusMath, which somehow uses a Web site pixel to capture TV viewing. Now you do.
Meanwhile, IntentData.io has launched a company that sells intent data. They use public data to deliver intent linked to identified individuals, without violating privacy rules. If their Web site explains how they do this, I missed it.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.