But how much do advertisers really care about their life-threatening dependence on the duopolists? Not very, according to this article from Digiday. Their reporter found that “senior marketers, for the most part, shrugged off Google and Facebook’s domination of media” while settling for minor concessions on brand safety and measurement. What can I say?
When Microsoft paid $26 billion for LinkedIn last year, the possibilities for leveraging LinkedIn data seemed endless. Yesterday the company filled in some of the details with product announcements including CRM data validation and integration of Sales Navigator with LinkedIn advertising campaigns and nearly two dozen business intelligence, marketing automation, sales acceleration and other vendors. While Microsoft had already integrated Sales Navigator with its own Dynamics CRM, these announcements make clear that competitive products won’t be frozen out.
Here’s a more conventional item: a product launch. The vendor is Spatially, which provides businesses with location-tagged consumer data. They just added the ability to run geo-targeted ad campaigns in Google AdWords and Facebook.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.