It’s not just the number of channels that makes omnichannel marketing hard. There are also those other departments marketers need to work with. Meltwater reports that marketers dread collaborating with marketing analytics (25%), with marketing operations (20%), with PR (29%), and so on. And this might sound familiar: 38% feel disconnected from sales.
Just 30% of marketers in this Harvard Business Review survey thought their organization’s marketing efforts were “effective.” Yikes! You can blame complexity: more than half said the number of channels is overwhelming and 59% said the need for specialists in each channel creates complexity on marketing teams.
Just in time for that July 4 barbecue with the in-laws: the IAB has issued a detailed report on the legal issues associated with generative AI. Now you won’t have to feel left out when the conversation turns to data scraping, copyright for AI-generated content, and trespass to chattels. Thanks, IAB!
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.