News

Marketers Expect to Cut Creative Budgets: Lion Advisory Survey

Tech budgets increase pretty much no matter what, but spend on creative is more volatile. Lions Advisory found that 53% of brands expect to reduce creative investment this year, while just 17% expect an increase. They’re blaming the prospect of recession, not AI, in case you’re wondering.

More News

Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter