Marketers Face Higher Costs and Lower Budgets: Treasure Data Report

Marketing budgets are increasingly threadbare, according to this Treasure Data survey, with 69% already cut in response to higher costs.  Better data could be part of the solution, since marketers estimate they waste 38% of their budgets due to poor optimization.  Better data could also help consumers, since 58% report that more than half the communications they receive are irrelevant.