Marketers Feel Martech Is Too Complicated But Will Buy More Anyway: Acquia Survey

Customer experience is not exactly virgin territory. Digital experience vendor Acquia that found 79% of marketers don’t think they make customers feel like individuals and 65% say much of their technology is too complex to create a good customer experience. Yet 86% plan to spend more on martech in 2019 anyway. U.S. consumers are also conflicted: 79% said they’d be more loyal to a brand that showed it really understood them but 78% said brands shouldn’t be able to use their personal data to market different things to them.