Just 30% of marketers in this Harvard Business Review survey thought their organization’s marketing efforts were “effective.” Yikes! You can blame complexity: more than half said the number of channels is overwhelming and 59% said the need for specialists in each channel creates complexity on marketing teams.
Add privacy to the list of things Congress can’t get done. The Energy and Commerce Committee of the U.S. House of Representatives has abandoned plans for marking up the American Privacy Rights Bill. Opponents included advertising groups who thought the legislation too strong and civil rights groups who thought it too weak. It’s not clear whether the bill goes anywhere from here.
It’s not just the number of channels that makes omnichannel marketing hard. There are also those other departments marketers need to work with. Meltwater reports that marketers dread collaborating with marketing analytics (25%), with marketing operations (20%), with PR (29%), and so on. And this might sound familiar: 38% feel disconnected from sales.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.