Seventy-five percent of marketing organizations are using generative AI (only 10% claim that it’s fully implemented) says a new report from SAS. Marketers are also consistently more positive about the outcomes of genAI use than their IT colleagues. Admittedly, 95% of senior marketing decision-makers say they don’t “fully” understand it.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.
A reality check from AI observability platform Riverbed: While 94% of organizations regard AI as a C-suite priority, only 37% are fully prepared to implement it (not restricted to marketing orgs). The chief obstacles are data quality and scalability. Nevertheless, 59% say their organizations are optimistic about AI, while only 4% remain skeptical.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.