Here’s a familiar tale: Clevertouch reports that 44% of marketers have at least one platform that goes largely unused but 90% will still make technology their biggest investment in the next year. The company says “increasing numbers of organizations are deploying ‘simplification solutions’” to shield marketers from complex technology, but doesn’t say how many.
Real-time personalization vendor Fulcrum has released its own Customer Data Platform. As you’d expect, it’s tightly integrated with Fulcrum’s AI-based analytics and personalization workflows. That makes it a Campaign CDP in CDP Institute terms.
Another story we keep telling is that customers really aren’t that interested in personalization. This survey for Sitecore by The Lacek Group finds that product quality (65%), money-saving offers (60%), and loyalty rewards (55%) are the biggest drivers of customer loyalty, while unique personal experiences (31%) and personalized communications (27%) are least important. Customer service (52%), privacy protection (45%), and brand values (36%) fall somewhere in between.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.