Marketers in South East Asia are looking to the upcoming Christmas shopping season to help with sluggish sales in 2021 because of the Covid-19 pandemic. They are also concerned with inflation and worry it will impact consumer spending.
The Outdoor Media Association has issued its first neuroscience study on the impact of Out of Home (OOH) signs, finding them as impactful as a 30-second radio commercial or 15-second tv ad spot.
In a bid to ascertain a data-driven approach in the Philippine out-of-home (OOH) industry, programmatic OOH company Moving Walls and the Out of Home Advertising Association of the Philippines (OHAAP) had recently signed a memorandum of understanding (MoU), entailing OHAAP to utilize Moving Walls’ platform to step up measurement, transparency, and accountability for OOH.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.