Marketers’ Interest Grows in Voice Assistants, Wanes in Wearables: Newbase Study

None of you read the studies we offered yesterday on consumer trends. Let’s see if you’re more interested in what marketers are thinking. We’ll start with this a poll from media agency Newbase. They compared marketers’ technology priorities in 2016 and 2017. Mobile devices topped the list in both years. Interest grew the most in voice assistants and artificial intelligence, and dropped the most in wearables, Internet of Things, and m-commerce. Remember Apple Watch?