Maybe marketers are ready to say goodbye to cookies with 52% of those surveyed by Ascend2 citing first-party data as their primary source for data-driven marketing. Eighteen percent make second-party data (partner-shared) data their top pick, with third-party trailing at 8%. Interestingly, zero-party data beats third-party at 12%.
Optimizely’s SaaS CMS, previewed by some customers in beta, is now generally available. It is a headless CMS, signalling increased interest in delivering content across multiple channels and devices. It includes a new visual builder allowing drag-and-drop creation of content.
Consumers are losing interest in just about every media channel, digital and analog, according to a tracker survey run by Attest on its platform. Less TV is watched, including streaming TV, less music is being streamed, social media use is down (for 35 year olds and up, anyway) and forget about radio. Which leaves the question: what is everyone doing on their phone all the time?
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.