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Marketers Main Job is Marketing: MarTech Report

This MarTech salary survey finds that marketers’ top activity is building marketing programs, which is about as obvious as it gets.  Nearly as obvious: buying technology is the number one job for marketing ops staff.  There’s also non-obvious content, such as who gets paid more, but that’s not my department so you’ll have to download the report for that information.

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Lazada, Shopee, top shopping apps, go head to head in APAC

June 30, 2022

Regional e-commerce platforms Lazada and Shopee are among the top shopping apps used on a monthly basis in the Asia-Pacific region, according to data from data.ai.  According to the ranking based on monthly usage average, the apps are going head to head in several Southeast Asian markets. Shopee ranked first in Indonesia, Singapore, Vietnam, Malaysia and Taiwan; while Lazada ranked first in Thailand and Philippines.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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