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Marketers Main Job is Marketing: MarTech Report

This MarTech salary survey finds that marketers’ top activity is building marketing programs, which is about as obvious as it gets.  Nearly as obvious: buying technology is the number one job for marketing ops staff.  There’s also non-obvious content, such as who gets paid more, but that’s not my department so you’ll have to download the report for that information.

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Lazada, Shopee, top shopping apps, go head to head in APAC

June 30, 2022

Regional e-commerce platforms Lazada and Shopee are among the top shopping apps used on a monthly basis in the Asia-Pacific region, according to data from data.ai.  According to the ranking based on monthly usage average, the apps are going head to head in several Southeast Asian markets. Shopee ranked first in Indonesia, Singapore, Vietnam, Malaysia and Taiwan; while Lazada ranked first in Thailand and Philippines.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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