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Marketers Main Job is Marketing: MarTech Report

This MarTech salary survey finds that marketers’ top activity is building marketing programs, which is about as obvious as it gets.  Nearly as obvious: buying technology is the number one job for marketing ops staff.  There’s also non-obvious content, such as who gets paid more, but that’s not my department so you’ll have to download the report for that information.

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Lazada, Shopee, top shopping apps, go head to head in APAC

June 30, 2022

Regional e-commerce platforms Lazada and Shopee are among the top shopping apps used on a monthly basis in the Asia-Pacific region, according to data from data.ai.  According to the ranking based on monthly usage average, the apps are going head to head in several Southeast Asian markets. Shopee ranked first in Indonesia, Singapore, Vietnam, Malaysia and Taiwan; while Lazada ranked first in Thailand and Philippines.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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